My Work

The problems I've worked on. Some of it reached users across the globe, while the other reached one targeted user.

THE PROBLEM

Hi, I am Amrutha Anup.
A Product Designer at Motorola.

THE PROBLEM

Hi, I am Amrutha Anup.
A Product Designer
at Motorola.

THE PROBLEM

Hi, I am Amrutha Anup.
A Product Designer at Motorola.

aesthetics

MOVE WITH THE

MOMENT.

aesthetics

MOVE WITH THE

MOMENT.

aesthetics

MOVE WITH THE

MOMENT.

SHIPPED

DESIGN SYSTEMS

MULTI-MARKET

Moto Global
Homepage

A homepage system for five markets, built after the first version failed.

+29%

IN product page traffic

+52%

UK scroll depth

SHIPPED

DESIGN SYSTEMS

MULTI-MARKET

Moto Global
Homepage

A homepage system for five markets, built after the first version failed.

+29%

IN product page traffic

+52%

UK scroll depth

SHIPPED

DESIGN SYSTEMS

MULTI-MARKET

Moto Global
Homepage

`A homepage system for five markets, built after the first version failed.`

+29%

IN product
page traffic

+52%

UK scroll
depth

SHIPPED

DESIGN SYSTEMS

MULTI-MARKET

Moto Global
Homepage

A homepage system for five markets, built after the first version failed.

+29%

IN product page traffic

+52%

UK scroll depth

Read the case study

SHIPPED

MULTI-MARKET

NAVIGATION

Moto Navigation Redesign

A modular navigation framework that regions can localise within global design constraints.

2x

Navigation
click rate

2x

Faster localisation

1.8x

Mobile
engagement

SHIPPED

MULTI-MARKET

NAVIGATION

Moto Navigation Redesign

A modular navigation framework that regions can localise within global design constraints.

2x

Navigation
click rate

2x

Faster localisation

1.8x

Mobile
engagement

MULTI-MARKET

NAVIGATION

SHIPPED

Moto Navigation Redesign

A modular navigation framework that regions can localise within global design constraints.

1.8x

Mobile
engagement

2x

Faster
localisation

-31%

Navigation
click rate

NAVIGATION

SHIPPED

MULTI-MARKET

Moto Navigation Redesign

A modular navigation framework that regions can localise within global design constraints.

2x

Mobile
engagement

-31%

Navigation
click rate

2x

Faster
localisation

0 TO 1

SHIPPED

SMALL BUSINESS

An Accounting App That Starts With a Message

My mother runs a crochet business off WhatsApp. I turned the message she was already sending into the record she never had time to keep.

~45% faster

accounting & retrieval

One place

every order,
price & address

0 TO 1

SHIPPED

SMALL BUSINESS

An Accounting App That Starts With a Message

My mother runs a crochet business off WhatsApp. I turned the message she was already sending into the record she never had time to keep.

~45% faster

accounting & retrieval

One place

every order,
price & address

0 to 1

Shipped

SMALL BUSINESS

An Accounting App That Starts With a Message

My mother runs a crochet business off WhatsApp. I turned the message she was already sending into the record she never had time to keep.

~45% faster

accounting &
retrieval

One place

every order,
price & address

0 TO 1

Shipped

SMALL BUSINESS

An Accounting App That Starts With a Message

My mother runs a crochet business off WhatsApp. I turned the message she was already sending into the record she never had time to keep.

~45% faster

accounting & retrieval

One place

every order,
price & address

My Explorations

No brief, no deadline, nobody to answer to.

This is the stuff I make for fun.

No brief, no deadline, nobody to answer to.

This is the stuff I make for fun.

CONCEPT

GAME

Will you survive this?

A survival scenario that decides whether you'd have made it. Most people are more confident than the outcome supports.

Coming Soon

CONCEPT

GAME

Will you survive this?

A survival scenario that decides whether you'd have made it. Most people are more confident than the outcome supports.

Coming Soon

CONCEPT

GAME

Will you survive this?

A survival scenario that decides whether you'd have made it. Most people are more confident than the outcome supports.

Coming Soon

RESEARCH

BUILT IT MYSELF

The Archive

Fifty interviews that would normally have become a deck nobody remembers. I built them into four people you can talk to and interview instead.

RESEARCH

BUILT IT MYSELF

The Archive

Fifty interviews that would normally have become a deck nobody remembers. I built them into four people you can talk to and interview instead.

RESEARCH

BUILT IT MYSELF

The Archive

Fifty interviews that would normally have become a deck nobody remembers. I built them into four people you can talk to and interview instead.

CONCEPT

RESEARCH

Four Good Choices

I set out to build an ordering app for the campus canteen, and the research talked me out of it. What students needed was fewer choices, labelled honestly.

CONCEPT

RESEARCH

Four Good Choices

I set out to build an ordering app for the campus canteen, and the research talked me out of it. What students needed was fewer choices, labelled honestly.

CONCEPT

RESEARCH

Four Good Choices

I set out to build an ordering app for the campus canteen, and the research talked me out of it. What students needed was fewer choices, labelled honestly.

About Me

I'm Amrutha, a product designer at Motorola.

I work on rebuilding the experience across our web spaces across the globe, figuring out where people get stuck and what's worth changing. I also own the accessories pages, every page between someone landing on the site and someone buying.

Currently working through every

Malayalam thriller on streaming.

Beach, every time.

I have been dancing longer than I have been designing.

You'll always find a book in my bag

Hi, I'm Amrutha Anup

Weekends I run my mom's IG.

She's my toughest client.

Hi, I'm Amrutha Anup

I have been dancing longer than I have been designing.

You'll always find a book in my bag

Weekends I run my mom's IG. She's my toughest client.

Currently working through every Malayalam thriller on streaming.

I have been dancing longer than I have been designing.

You'll always find a book in my bag

Weekends I run my mom's IG. She's my toughest client.

Currently working through every Malayalam thriller on streaming.

Amrutha Anup

Product Designer

Social

Behance

Get in Touch

amruthaanup29@gmail.com

+91 7021990391

Bangalore, India

Amrutha
Anup

Product
Designer

Social

Behance

Get in Touch

amruthaanup29@gmail.com

+91 7021990391

Bangalore, India

Amrutha Anup

Social

Behance

Get in Touch

amruthaanup29@gmail.com

+91 7021990391

Bangalore, India

My Work

My Work

I DESIGN FOR

THE PROBLEM

HIDING UNDERNEATH

EVERY ASSUMPTION.

Hi, I am Amrutha Anup. A Product Designer at Motorola.

I DESIGN FOR

THE PROBLEM

HIDING UNDERNEATH

EVERY ASSUMPTION.

Hi, I am Amrutha Anup. A Product Designer at Motorola.

I DESIGN FOR

THE PROBLEM

HIDING UNDERNEATH

EVERY ASSUMPTION.

Hi, I am Amrutha Anup. A Product Designer at Motorola.

aesthetics

MOVE WITH THE

MOMENT.

aesthetics

MOVE WITH THE

MOMENT.

aesthetics

MOVE WITH THE

MOMENT.

Moto Global Homepage

+29%

+52%

Read more

Moto Global Homepage

+29%

+52%

Read more

Moto Global Homepage

A homepage system for five markets, built after the first version failed.

+29%

+52%

Moto Global Homepage

+29%

+52%

Read the case study

Moto Navigation Redesign

2x

2x

1.8x

Read more

Moto Navigation Redesign

2x

2x

1.8x

Read more

Moto Navigation Redesign

1.8x

2x

-31%

Moto Navigation Redesign

2x

-31%

2x

Read more

An Accounting App That Starts With a Message

Read more

~45% faster

One place

An Accounting App That Starts With a Message

Read more

~45% faster

One place

An Accounting App That Starts With a Message

~45% faster

One place

An Accounting App That Starts With a Message

Read more

~45% faster

One place

My Explorations

My Explorations

Will you survive this?

Will you survive this?

Hi, I am Amrutha Anup.
A Product Designer at Motorola.

HIDING
UNDERNEATH

Hi, I am Amrutha Anup.
A Product Designer
at Motorola.

Hi, I am Amrutha Anup.
A Product Designer at Motorola.

Moto Global
Homepage

Moto Global
Homepage

Moto Global
Homepage

`A homepage system for five markets, built after the first version failed.`

Moto Global
Homepage

Amrutha
Anup

Product
Designer